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Strict Standards: Declaration of cApiClient::deleteProperty() should be compatible with Item::deleteProperty($type, $name) in /kunden/247159_70794/rp-hosting/10517/11517/contenido/contenido/classes/contenido/class.client.php on line 303

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Strict Standards: Declaration of cApiClientLanguage::deleteProperty() should be compatible with Item::deleteProperty($type, $name) in /kunden/247159_70794/rp-hosting/10517/11517/contenido/contenido/classes/contenido/class.clientslang.php on line 185
NeuWerbung – Regionaler Anbieter für Außenwerbung

Lassen Sie Ihren Auftritt gestalten. Wir haben die
richtigen Kontakte. Designservice von NeuWerbung.

Sicher hat Ihr Unternehmen ein fest gefügtes Erscheinungsbild, das auch auf den Outdoor-Medien entsprechend wirken und Ihr Unternehmensbild transportieren soll. Auf Wunsch vermitteln wir Ihnen professionelle Kontakte – zum Beispiel die WEGA Werbeagentur GmbH in Mannheim –, die sich auf die Gestaltung von Plakaten versteht und Ihre Botschaft entsprechend in Szene setzt.

Zur Plakatgestaltung geben wir Ihnen ein paar Tipps in kurzer Form, als Zusammenfassung, oder ausführlich zum Download.

Tipps nach der KISS-Formel (Keep It Short and Simple)

Reduktion auf das Wesentliche:
leicht verständliche Headline, Bilder, Marken und Produkte

Farbkontraste als Signalgeber:
wenige Farben, deutliche Kontraste, Erkennbarkeit aus der Ferne

Lesbarkeit des Textes:
keine Schrift-Experimente, Reduktion auf kurze Wortauswahl. Faustregel: max. 7 Worte

Berücksichtigen Sie auch Besonderheiten. So werden z. B. 18/1-Plakate in mehreren Teilen gedruckt, wodurch Schnittkanten entstehen. Lassen Sie sich bei der Teilung von Plakaten durch Fachleute beraten, damit die Positionierung von Firmenlogo, Text oder Gesichtern an kritischen Stellen vermieden wird.

Tipps aus der VISATT-Studie
(VISual ATTention, eine im Auftrag des Fachverband Außenwerbung e. V. beauftragte Expertise)

Zusammenfassung der VISATT-Gestaltungsempfehlungen:

  • Positionierung des Produktes in der Bildmitte
  • große Darstellung des Produkts (mindestens 15 - 20% der Plakatfläche) in der Bildmitte
  • Verwendung starker Kontraste für Produkt, Text und Logo
  • Nutzung von Kontrastübergängen zur Positionierung von Text und Bild
  • Verwendung von Gesichtern in direktem Zusammenhang mit Produkt/Logo
  • Verwendung von großen Schriften (mindestens 5% der Plakathöhe)
  • Darstellung der wesentlichen Textbotschaft in nicht mehr als 5 Worten
  • Platzierung der Textbotschaft im Umfeld des Produkts oder an Kontrastübergängen
  • Herstellen eines inhaltlichen Bezuges zwischen Produkt und Text
  • Hervorhebung des Firmenlogos durch Platzierung und Farbgestaltung.
 
Hier >>> Download (PDF) VISATT-Studie

 

Hotline


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